Dublin Bus Rebrand - Part 2

Some photos I took to expand on this post about the Dublin Bus rebrand. My photography skills are poor, and everything was so damn shiney! It seemed like I couldn't get any really good pictures.

Click images to enlarge

Prepaid Smartcard. I really like this design. Below is the old design for the prepaid tickets.

This is the ticket you get when you pay on with change.

This is the old version of the previous ticket. The machine would just spit out a random length of ticket (the one pictured is about 7 inches long, but the next time you get the bus it could be a quater of the size). The new tickets are smaller and more consistant in size.

A notice on the bus stop

Nitelink timetable

Nitelink logo.

This is the old Nitelink ticket. Fug. You can see the old bus design here, but for the sake of your eyeballs I'd recommend you don't! It's just the above ticket printed huuuuge on the side of a bus.

I don't know if they've made any changes to the bus design itself. I hope they did.

I spent all weekend looking out for these adverts on the sides of the buses, and didn't see any for long enough to get a picture. The top one was taken when I was sitting on a bus outside the Blanchardstown Shopping centre, the bottom photo was taken from my boyfriends apartment window. Obscured by the tree is the logo with the new tagline "The Bus. Do you get it yet?".

So far so good :D I'm really a big fan of this rebrand and everytime I see a new application of it I get a little bit excited.

Still on the list of pictures I'd like to record for this "project":

• Old prepaid bus tickets (I must have a ton of these lying around)
• Some more adverts/posters/notices
• Timetables
• Leaflets

What does everyone think?

Dublin Bus Rebrand - Part 1

I just wanted to make a little post about the Dubilin Bus rebrand which happened last year. I'm a big fan of it. My favourite part is what they've done with the Nitelink posters/signage. I couldn't find a lot of pictures (and living within walking distance of town means I never use the Nitelink anymore!) but it looks great. It's all set on a black background whereas the regular bus timetables/posters are white.

The only thing I'm not too fond of is the font. They've gone with Helvetica, which works really well - but just seems like a bit of a no brainer. It's a huge improvement over the old identity though, I don't like the CIE2000 font much at all!

I've heard that they're moving away from having a unified brand with Iarnród Éireann and Bus Éireann. Iarnród Eireann have retained their old logo (with the CIE2000 font) and Bus Éireann have jazzed up their logo.

Click images to enlarge

These are the timetables which appear on the bus stops. The old one consisted of stickers which would often be peeled off - which was a pain in the ass. The new ones (below) are placed behind clear plastic.

http://www.brenb.net/

These are the designs for the prepaid tickets. I'm going to try to get more pictures of the entire range because they come in lots of nice colors. Also, I need to add pictures of the tickets you get when you pay on the bus with change. The design of those is a lot better now.

I'll try and get more images of posters and other stuff, but right now I've only got what I was able to find on the internet. I'll get around to taking some better pictures - someday.

I give the new brand a high five on a scale of "Down with that sort of thing!" to "High Five".

The people behind the rebrand are ImageNow as far as I can tell. Their site doesn't seem to have anything about it.