Dublin Bus Rebrand - Part 1

I just wanted to make a little post about the Dubilin Bus rebrand which happened last year. I'm a big fan of it. My favourite part is what they've done with the Nitelink posters/signage. I couldn't find a lot of pictures (and living within walking distance of town means I never use the Nitelink anymore!) but it looks great. It's all set on a black background whereas the regular bus timetables/posters are white.

The only thing I'm not too fond of is the font. They've gone with Helvetica, which works really well - but just seems like a bit of a no brainer. It's a huge improvement over the old identity though, I don't like the CIE2000 font much at all!

I've heard that they're moving away from having a unified brand with Iarnród Éireann and Bus Éireann. Iarnród Eireann have retained their old logo (with the CIE2000 font) and Bus Éireann have jazzed up their logo.

Click images to enlarge

These are the timetables which appear on the bus stops. The old one consisted of stickers which would often be peeled off - which was a pain in the ass. The new ones (below) are placed behind clear plastic.

These are the designs for the prepaid tickets. I'm going to try to get more pictures of the entire range because they come in lots of nice colors. Also, I need to add pictures of the tickets you get when you pay on the bus with change. The design of those is a lot better now.

I'll try and get more images of posters and other stuff, but right now I've only got what I was able to find on the internet. I'll get around to taking some better pictures - someday.

I give the new brand a high five on a scale of "Down with that sort of thing!" to "High Five".

The people behind the rebrand are ImageNow as far as I can tell. Their site doesn't seem to have anything about it.


  1. Don't care for the Helvetica much, myself - the old font was better. Nice blog! Stop in and see me (I've got 4, here's my main blog): http://sandi-k.blogspot.com

  2. I really like Helvetica, I just think it's sort of a lazy choice! Helvetica will almost always look good.

  3. I want to do a course in Comic Phisics :P

  4. Woow good observation! What the heck are Comic Phisics :P Is Phisics even a word??

    Merrion Square North is a magical land of mystery :P