Really fantastic work from Gavin Potenza. I love the Truth on Brands project, what it represents and how it's been executed. I'm a big fan of the simple vintage style.
Cultural statement based on how brands have changed their ideals and fundamentals throughout the years. Inspired by the words of Marty Neuemeier and how brands no longer aim to communicate what they represent but rather attempt to cater to the consumer's varying interests.
Check out his portfolio for a whole load of awesomeness. http://www.gavinpotenza.com/
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